[Introduction]
Introduction
For my final project in Motion DesignLab V, I collaborated with two classmates to develop a video campaign strengthening the connection between local residents and Antwerp entrepreneurs. Entitled 'Lokale Helden', the campaign utilizes character-driven storytelling to build trust and drive local engagement. I led the visual identity, After Effects animation, and overall project coordination.
[Description]
Process & Production
Strategy & Pre-production: Conducted comprehensive research into audience engagement on platforms like TikTok and Instagram, defining interview structures and selecting diverse local businesses across culinary, fashion, and book sectors.
Production on Location: Managed technical direction and camera work across multiple interview and B-roll sessions, ensuring high production value and cinematic framing for each unique business environment.
Post-production & Motion Design:
Recreated the official Stad Antwerpen logo animation in After Effects and designed custom branded title cards (pancartes).
Executed fast-paced edits optimized for modern social media trends to maximize viewer retention from the opening seconds.
Performed color grading from S-Log to Rec.709 to achieve a professional look tailored to each location's atmosphere.
Final Result
The campaign consists of 5 long-form videos and 13 social media clips that highlight local businesses through authentic interviews, cinematic B-roll, and professional color grading. Optimized for modern platforms, these fast-paced videos capture the unique passion of each entrepreneur and connect the community to the city's independent business scene.
You can view the social media collection here: Social Media Videos
Watch the final result below (best viewed in 4K for the optimal viewing experience).
