[Introduction]
For this project, I created a 3D social media promo video showing a fictional collaboration between Loop Earplugs and Sunseekers. The goal was to combine Loop’s stylish earplugs with the relaxed, summer vibe of Sunseekers through strong branding, 3D visuals, and motion design.
[Description]
My Approach
I began with research into both brands' products, values, and visual identities. I created moodboards to define the atmosphere and selected a fitting Loop product to feature. After designing three different branded concept drafts, I developed a detailed storyboard showing camera movements, composition, and text overlays. My focus was to keep the Loop branding clear while blending it naturally into the colorful, sunny world of Sunseekers. Throughout the process, I ensured the concept matched the briefing: 3D-first design, strong brand synergy, and a social media-ready style.
I modeled and animated the branded Loop Earplugs in Cinema 4D, including multiple dynamic camera shots and an exploded view of the product. The animation was edited in Adobe software, combined with AI voice-over, sound effects, and rights-free music. Postproduction included color correction, 2D graphic elements for extra polish, and a final branded end card with logos and a call to action. The final video delivers an engaging and polished promotion, perfectly tuned for social media.
