[Introduction]
For this project, I created a short logo animation of the Mercedes-Benz emblem in Cinema 4D. The goal was to use effectors and fields to give the logo a dynamic, modern, and abstract feel while still keeping the brand instantly recognizable.
[Description]
My Approach
The animation was built by deconstructing and rebuilding the Mercedes star through generators, effectors, and fields. The motion gives the impression of energy gathering and flowing into the final iconic shape. This abstract buildup creates a sense of sophistication and power, in line with Mercedes’ premium brand identity.
The look was enhanced through carefully chosen materials, lighting, and composition, which bring a sleek and modern aesthetic. Finally, I refined the project in After Effects and Premiere Pro by adding sound effects and color corrections "giving the piece a polished, cinematic quality suitable for social media.
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