[Introduction]
For this project, I produced a cinematic car commercial centered on the Mercedes-Benz S-Class W223, tuned by BRABUS. The aim was to capture the elegance and power of the brand while exploring the cinematic possibilities of Unreal Engine 5 for automotive advertising.
[Description]
My Approach
The process began with a deep dive into the brand identity of both Mercedes and BRABUS. Their visual language, color palettes, and existing campaigns provided the foundation for the creative direction.
I refined and cleaned up a Sketchfab model of the S-Class in Cinema 4D, preparing it for smooth animation inside Unreal Engine 5. For the setting, I chose a detailed 3D city environment, which became the stage for the car’s journey.
Inside Unreal, I animated the vehicle to emulate a real automotive commercial focusing on cinematic camera work, movement, and lighting. To enhance the professional look, I integrated an AI-driven voice-over, adding that authentic advertisement feel. The spot concludes with a BRABUS logo fade-in, tying the narrative back to the brand’s identity.
Final polishing steps were done in Premiere Pro, where I cut and arranged scenes, applied color grading, and created a seamless flow from start to finish.
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This project combined multiple disciplines—3D modeling, real-time rendering, animation, voice design, and editing—to create a convincing and immersive commercial. By leveraging Unreal Engine’s cinematic capabilities, I was able to craft realistic lighting, reflections, and movement, giving the car a premium and dynamic presence on screen.
