[Introduction]
This short but impactful 7-second animation was created as a branded infographic for Royco. The goal was to translate data visualization into the warm, playful, and homely style that characterizes the brand.
[Description]
My Approach
I started by analyzing Royco’s target audience, values, and visual identity. Based on this research, I built a scene in Cinema 4D that reflects the brand’s world: a kitchen setting with ingredients, a soup pot, and a bowl of soup.
The three animated graphs were fully integrated into this environment, styled with Royco’s signature colors and textures. Each graph animates with motion design principles such as anticipation and staging, while dynamic camera movements guide the viewer’s focus.
Sound effects were added to reinforce the animations, giving the visuals an extra layer of liveliness and clarity.
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