[Introduction]
For this project, I created a new energy drink brand: RushFuel. The challenge was to develop a complete brand identity, including name, logo, can design, and a mockup poster that visualizes the brand style.
[Description]
I started with research into existing brands, their styles, and archetypes. For RushFuel, I combined the Hero (strength, determination) with the Jester (playfulness, energy). This gave the brand both a bold and dynamic personality.
The logo was developed step by step:
First, I experimented with abstract symbols, speed stripes, and fluid forms.
Then I refined it into a powerful wordmark with a dynamic gradient.
For the can design, I used purple and blue tones for a futuristic vibe, combined with a mascot that represents speed and energy.
The final mockup was created in Photoshop, combining photography, illustration, and typography into a poster that summarizes the identity of RushFuel.
The result is a strong and recognizable brand identity for RushFuel, where the poster and can design highlight its core values: power, speed, and fun.
